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YUN-CHENG CHEN's picture


After graduated from the Department of Industrial Design, National Cheng Kung University, I went for further study in the College for Creative Studies in the United States. However, my keenness on shaping brand experience caused me to pay less attention to commodities. During my national service, I read the book Design Dictionary edited by a well-known German design expert Prof. Dr. Michael Erlhoff (service design concept presenter). I realized that the definition of design stated in the book coincides with my conception of the world. Such impulse prompted me to go to Germany to learn from this professor. I later worked in GCA Entertainment, an international entertainment consultant company as an Integration Designer, and as the Director-General of Music In Cities. Currently, besides studying service design under the guidance of Prof. Dr. Michael Erlhoff and Prof. Birgit Mager (Chairman of the International Service Design Network cum the founding member of Service Design Journal - Touchpoint), I am also the co-founder of planett, the Service Designer of planett Design Lab, and the Brand Director of Les Petites Choses Production in Contemporary Dance Theater to enjoy a nomadic life of indecisive design work.

Co-organizer of 2016 Tainan Sustainability Jam