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Jonathan Field

Jonathan Field's picture

About

► OVERVIEW
Former reporter with 10+ years helping propel brand growth via a wide range of B2B and consumer branding campaigns. Key member of multiple successful new business pitches, often as the strategic lead. In addition to proven capability for powerful messaging insights, applying research experience to design of services-as-products, a business growth strategy tightly aligned to customer values and needs.

► FOCUS
Identifying where and how businesses can generate value via generative insights about their customers, translating such learning into more productive messaging and services.

► PASSION
Collaborating with people who have the vigilance as well as humor to get great work done.

► EXPERIENCE
Sectors: Health, Media, Finance, Retail
Platforms: Digital, Television, Print
Brands: Oxygen Media, Ticketmaster, GM Credit Card, LL Bean, Abbott Labs
Methodologies: Ethnography, Innovation ideation, Videography