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I am a business and design researcher at IED Design School in Barcelona, Spain.

My research interests revolve around design thinking and design-oriented companies with a concentration on the interface between branding and design.

I have a passion for building strong brands by interpreting /transforming fresh insights into meaningful and relevant user experiences with a focus on successful products and services to create value for the businesses and for the society at large.

I believe in the “sophistication of simplicity” principle and like to drive for “simplistic but not simpler” design solutions.

In my spare time, I enjoy playing guitar and afro-brazilian percussions, riding my mountain-bike, and hanging out with the glocal design, innovation and entrepreneur communities.

My Jam 2014

Project(s) 2014