I am a business and design researcher at IED Design School in Barcelona, Spain.
My research interests revolve around design thinking and design-oriented companies with a concentration on the interface between branding and design.
I have a passion for building strong brands by interpreting /transforming fresh insights into meaningful and relevant user experiences with a focus on successful products and services to create value for the businesses and for the society at large.
I believe in the “sophistication of simplicity” principle and like to drive for “simplistic but not simpler” design solutions.
In my spare time, I enjoy playing guitar and afro-brazilian percussions, riding my mountain-bike, and hanging out with the glocal design, innovation and entrepreneur communities.