How can we make NYC less lonely? We decided to approach an equalizing environment- the subway. We sought out to create more meaningful encounters on the subway, and thought about ways to create moment with more kindness in NYC.

NYKind seeks to work within the Random Acts of Kindness Foundation to partner with the MTA, promoting kindness on a subway car each month alongside a brand partnership. For our prototype, we tested a partnership with KIND bars, creating a promotional experience and messaging of kindness.