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NYKind by Team Mind the Gap

Creating more Kindness in NYC

Description:

How can we make NYC less lonely? We decided to approach an equalizing environment- the subway. We sought out to create more meaningful encounters on the subway, and thought about ways to create moment with more kindness in NYC.

NYKind seeks to work within the Random Acts of Kindness Foundation to partner with the MTA, promoting kindness on a subway car each month alongside a brand partnership. For our prototype, we tested a partnership with KIND bars, creating a promotional experience and messaging of kindness.

Downloads

Video pitch storyboard Image icon IMG_6519.jpg Documentation of prototype
Subway Testing Image icon WhatsApp Image 2017-02-19 at 1.01.08 PM.jpeg, Image icon WhatsApp Image 2017-02-19 at 1.32.10 PM.jpeg, Image icon WhatsApp Image 2017-02-19 at 1.01.00 PM.jpeg Documentation of prototype
Each month NYKind will collaborate with a new brand to promote kindness through unique shared experiences on the subway File NYKind - Mind the Gap.mp4 Pitch presentation
Mapping out our Service Image icon WhatsApp Image 2017-02-18 at 6.21.16 PM.jpeg Business model
MTA passenger journey Image icon WhatsApp Image 2017-02-18 at 6.21.26 PM.jpeg Customer journey
Interview Questions Image icon WhatsApp Image 2017-02-18 at 11.58.38 AM.jpeg Research data
Shared coffee on the MTA Image icon WhatsApp Image 2017-02-18 at 6.10.24 PM.jpeg, Image icon WhatsApp Image 2017-02-18 at 6.10.23 PM.jpeg, Image icon WhatsApp Image 2017-02-18 at 6.10.32 PM.jpeg Pitch presentation
Brainstorm Image icon sj2.jpeg, Image icon WhatsApp Image 2017-02-17 at 8.48.21 PM.jpeg Research data