NYKind by Team Mind the Gap
Creating more Kindness in NYC
Description:
How can we make NYC less lonely? We decided to approach an equalizing environment- the subway. We sought out to create more meaningful encounters on the subway, and thought about ways to create moment with more kindness in NYC.
NYKind seeks to work within the Random Acts of Kindness Foundation to partner with the MTA, promoting kindness on a subway car each month alongside a brand partnership. For our prototype, we tested a partnership with KIND bars, creating a promotional experience and messaging of kindness.
Downloads
Video pitch storyboard |
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Documentation of prototype |
Subway Testing |
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Documentation of prototype |
Each month NYKind will collaborate with a new brand to promote kindness through unique shared experiences on the subway |
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Pitch presentation |
Mapping out our Service |
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Business model |
MTA passenger journey |
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Customer journey |
Interview Questions |
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Research data |
Shared coffee on the MTA |
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Pitch presentation |
Brainstorm |
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Research data |