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Blind Therapy

Flow Through the Dark


Opportunity Statement - Augment an institutional shift through creating the potential to explore the ability to trust by interacting with strangers in an anonymous, sight-deprived conversation.

Problem - People feel physical validation is essential to feeling understood in face to face communication.

Solution - Enhance the service participants' potential to explore methods of improving trust and communication in an environment where physical validation is not possible.

For the prototype we brought in 3 sets of volunteers who have not previously met before to speak about sensitive personal matters while blind folded.

Then, we asked them to follow through the same activity with the blind folds removed. We then asked them how they felt about the experience.

The results revealed that the dark environment created a safe space to focus entirely on the conversation, darkness also enhances the ability to articulate and explore thoughts and experiences. Lastly, users also expressed that the illusion of attention made them feel more listened to than face-to-face communication.

Through more iteration, the service will facilitate, without a third party, an environment where the users feel truly comfortable to speak about anything.  


Yaqiong (Summer) Qiao - MA Design Management, SCAD

Sarah Brodsky - BFA Service Design, SCAD


Conceptual Affinitizing Image icon File_000 (8).jpeg Other
Documentation of the Process Image icon FullSizeRender 8.jpg, Image icon FullSizeRender 9.jpg Other
Round 1 Affinitizing Hello? Lo? O? O. Image icon File_002.jpeg Other
Affinitizing Cultural Probe Insights: Physical Validation is #1 Problem Image icon File_001.jpeg Insights
Mind Mapping: Communication Gaps Image icon File_000.jpeg Other
Prototype Preparation & Feedback after Prototype Image icon FullSizeRender 6.jpg, Image icon FullSizeRender 7.jpg Implementation plan or roadmap
Secondary Research and Brainstorming Image icon IMG_4834.JPG, Image icon IMG_4835.JPG, Image icon IMG_4836.JPG Research data
A holistic view of our business model PDF icon business model. pdf.pdf Business model
Stakeholder Map Image icon gsjstakeholder-02.png Stakeholder map
Pitch discoveries and findings after secondary and primary research Image icon FullSizeRender 4.jpg Pitch presentation
Primary Research & Cultural Probe Image icon FullSizeRender 5.jpg, Image icon IMG_4869.JPG, Image icon IMG_4845.JPG Research data