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Mapp!app! (by Hannah team)

Create a new communication system to travel more easily

Description:

Why? Because more and more people have the time and money to travel, but many of them don't speak foreign languages, not even English, or don't even understand the local alphabet. This is especially true for senior generations.

Despite the global travel market booming worldwide, these people might feel excluded and insecure to travel without a group or their tech-savvy children.

How can we make them feel more confident and comfortable during their trip?

Our idea was to create an intuitive and global solution to understand what's around you. A faster, easier way of communication and getting information, eliminating the need to use words.

Downloads

Final deliverable document PDF icon MappappbyHannahTeam-Finaldeliverable.pdf Other
Explanation of the app File application_explaination.m4v Customer journey
Prototyping phase / User Interviews Exercise #4 File Prototyping_Interviews_Exercise_3.m4v Documentation of prototype
Mapp!app! logo Image icon Mapp!app!logo_transparent.png Other
Learnings from Protyping User Interviews Exercise (and drawings by users) Image icon Learnings_From_Protyping_User_Interviews_Exercise.jpg Insights
Prototyping phase / User Interviews Exercise #3 File Prototype_test7.m4v Documentation of prototype
Prototyping phase / User Interviews Exercise #2 Movie icon Prototyping_Interviews_Exercise_2.MOV Documentation of prototype
Prototyping phase / User Interviews Exercise #1 Movie icon Prototyping_Interviews_Exercise_1.MOV Documentation of prototype
Prototyping User Interviews #Intro Movie icon Prototyping_Interviews_Intro.MOV Documentation of prototype
Persona(s) & Narrative File Personas & Narrative.pptx Persona
Explaining the user journey (prototype) Movie icon ExplainingtheUserJourney.MOV Documentation of prototype
Prototyping Process 4 Image icon IMG_2418.JPG Documentation of prototype
Prototyping Process 3 Image icon IMG_2415.JPG Documentation of prototype
What tools do tourists use in different situations Image icon IMG_2399.JPG Insights
Prototyping Process 2 Image icon IMG_2406.JPG Documentation of prototype
Prototyping Process 1 Image icon IMG_2405.JPG Documentation of prototype
Interviews 3 Image icon IMG_2383.JPG Insights
Interviews 2 Image icon DSC_5644.JPG Insights
Interviews Image icon DSC_5642.JPG Insights
Asian tourist showing his phone with apps to us in Barcelona (exploratory interviews) Movie icon UserResearch_3.MOV Insights
Observing Asian travelers in Barcelona #2 (exploratory interviews) Movie icon UserResearch_2.MOV Insights
Observing and talking to Asian travelers in Barcelona #1 (exploratory interviews) Movie icon UserResearch_1.MOV Insights