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The Waste - An Unexpected Journey

What happens to waste after you throw it away? Walk this way!


Why recycle? In Poland people are reluctant to sort waste, mainly because they don't know what are the benefits of recycling.
Our aim is to change the misconceptions preventing people from acting and to show them the whole process of transforming rubbish into new products.
We have found a way to reach nearly everybody who disposes of trash.
Properly sorted rubbish can result in 85% reduction of waste ending up at dumps, so the game is definitely worth it!

Find out more at:


Properly prepared waste Image icon DSC_0048.jpg Insights
Customer Journey Image icon DSC_0085.jpg Customer journey
Paper rubbish in a regular bin Image icon DSC_0006.jpg Research data
Remember to reduce! Image icon DSC_0057.jpg Research data

Team members