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The Gran Challenge



A campaign targetted at parents of 5-11 year olds to help them encourage interactions though play between their children and older relatives such as grandparents, great grandparents, great aunts and uncles etc.

A website explaining the challenge invites you to download an app your family can use to challenge each other at games, whether sitting down together or connecting over distance online.

Challenge event organisers in different towns and cities are supported to partner with local venues and businesses to host challenge activities which bring kids and older relatives together to so something unlikely or simply fun.


Digital campaign audience and example tweets PDF icon The Gran Challenge Digital Campaign.pdf Other