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Gaining Empathy ... with Uber

on Sun, 02/28/2016 - 01:59

We kicked off a terrific research session by interviewing our charming Uber driver, who was delighted to be interviewed. He dropped us off at Grand Central Market, where we got some additional interviews. Upon returning to GA, we found affinity in our research; completed a hybrid user journey/prototype. Lastly, we presented and defended our concept using our prototype/journey.